About

We are privately owned family business that operates and services the South Island, with field consultants based in Dunedin, Oamaru, Alexandra and Fairlie. Our consultants service all of Otago, Southland, Central Otago, Canterbury and the West Coast.
Click the brochure image to the right to read more about Superior's unique approach to fertiliser.

Lawrence Alloo
Managing Director
Dunedin
Lawrence is a Dunedin born and bred man who loves nothing better than getting out in the hills with his 4WD and a group of friends or spending time with his young family. He comes from an accounting background but has been involved in the agricultural sector for many years with a family farm in Central Otago. Lawrence is very passionate about …
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- Dunedin
- 029 224 7676
- lawrence@superior.net.nz

Scott Eckhold
Field Consultant
North Otago & West Coast
Scott began working for Superior in 2007 after studying Hands On Agronomy, written by Neal Kinsey. Scott was born and raised on a small farm in Oamaru where he still lives today. He has a strong background in rural industry, completing a B.Com. Ag at Lincoln University, Canterbury. Scott's major roles at Superior are to communicate technical information to both customers …
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- North Otago & West Coast
- 021 418 699
- scott@superior.net.nz

Tim Adcock
Field Consultant
Otago & Southland
Tim’s been working in the Agricultural Industry for more than a decade. He’s worked for rural servicing companies in both New Zealand and Australia before joining Superior as a field consultant in 2007. Tim enjoys all aspects of the job as a consultant for Superior, working one on one with his farming customers. Together seeing improved soils, crops, pastures, better …
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- Otago & Southland
- 021 418 224
- tim@superior.net.nz

Anthony McLean
Field Consultant
Western Southland & Central Otago
Anthony started with Superior in the spring of 2011 and is enjoying the transition into the fertiliser business. He has found that working with Superior’s diverse range of clients in the Central Otago & Western Southland regions has been a rewarding experience. A third generation wool buyer, Anthony has been on the road private buying for L. R. McLean Co. for …
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- Western Southland & Central Otago
- 029 276 0303
- anthony@superior.net.nz